Blizzard Launcher Is Now, Once Again, Battle.Net

Back in March, Blizzard killed the name for its game launcher. The name was taken away in favor of the simpler but less identifiable Blizzard launcher, a program that launches Blizzard’s games like World of Warcraft, Hearthstone, and Overwatch. Well, now it’s back to Battle.Net again.

Blizzard explained in a blog post today that they’re going to bring the name back because branding is important. The subtext seems to be that no one was actually calling it Blizzard Launcher, including Bungie when they announced that Destiny 2 would use Battle.Net at the game’s reveal.

Blizzard is trying to bridge both names together by renaming the launcher Blizzard Battle.Net with a relaunch in September, just in time for Destiny 2’s launch.

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